Made by Ciriaco, a black-owned owner-operator small leather goods brand based in New York City was looking for a cost-effective way to create alternate colorways of its core product line and to reuse a single photoshoot for multiple marketing campaigns.

I conducted competitor research and designed surface graphics for multiple small leather goods. I created visuals for multiple organic social media campaigns and made recommendations on product assortment for pitches to stockists. Ultimately, the bags I designed were carried in Kith at the NYC, Miami, and Paris locations and in Atmos at the NYC and Tokyo locations.